C More for iOS
C More is one of the most popular streaming services in the Nordics for premium content. Lead by the user we wanted to make the iOS app just as good as the content.
Mobile devices are excellent for streaming video when on the go. But how do we make it easy to find what to watch on a service that has 1500+ movies and series? Could we in our close knit team of designers and developers gain validated learning and test our assumptions continously with small releases, even though our resources and time was limited?
We choose to make it really easy to find your favorites and what you have been watching previously, the top drivers for users to continue using the app. Browsing sports and linear channels use to be to two different experiences, now they are aligned so you can watch your favorite show and sports event no matter if its on air or not. The closer to play content the darker the app gets, to get a cinema feeling.
Browsing and watching content the user loves has continously become much easier with the new C More iOS app. And to test our assumptions and gain validated learning in the app has made us, hopefully, release features and functions that the users love.